MRK101

Digital Marketing I

This foundational course provides students with an overview of digital marketing and the customer journey, as well as an introduction to the fundamentals and framework of digital marketing strategies. Students will learn about digital strategies as they relate to modern marketing, developing target personas, branding and its relevance to the digital world, marketing campaigns, personal branding, and more.

Note: Basic knowledge of English grammar, graphic design and video production software (Adobe Illustrator, Photoshop, Premiere/Final Cut and After Effects), website creation platforms (WordPress or Wix) will be covered.

Students must have Facebook, Instagram and LinkedIn accounts for this course.

Course Hours: 80 Clock Hours

Prerequisite: Digital Media I and/or Graphic Design